On 2nd July 2025, Legendary Perfume Malaysia took centre stage in a memorable livestream event hosted by Trip.com China, in collaboration with Tourism Malaysia, broadcasted through the popular Rednote Xiaohongshu platform. The initiative was part of a larger campaign to build excitement around the upcoming Visit Malaysia 2026: Truly Asia tourism year.
Promoting Malaysia’s Cultural Gifts to Chinese Travellers
The livestream was designed to spark wanderlust among Chinese travellers, encouraging them to explore the vibrant culture, cuisine, and experiences Malaysia has to offer. As part of the event, Tourism Malaysia selected Legendary Perfume Malaysia as the official souvenir to represent the heart and soul of local craftsmanship.
Orchid Perfume: A Gift with a Story
To make the occasion even more memorable, Tourism Malaysia distributed Legendary's best-selling Orchid Perfume to lucky livestream viewers. Symbolic of elegance, heritage, and Malaysia’s natural beauty, the Orchid fragrance captured attention not only for its scent but also for its story. With notes inspired by Malaysia’s tropical blooms, it’s more than a fragrance—it’s a sensory connection to the country.
To receive the special giveaway, viewers were invited to join the livestream contest by commenting the Tourism Malaysia slogan:
“Come to Malaysia now — no need to wait for the holidays!” 马上来大马，不用等放假！
This echoed the campaign’s central message: Malaysia is not just a festive destination; it’s a year-round paradise filled with tropical charm, friendly people, and unforgettable experiences.
Legendary Perfume Malaysia: A Must-Buy Souvenir
Widely known among Chinese, Korean and Indonesian tourists, Legendary Perfume Malaysia is now gaining traction among travellers from Thailand, Japan, India, Taiwan, Australia, the US, the UK, and more. With retail points at major travel hubs including KLIA, KLIA2, Pavilion KL, KLCC Isetan, Genting Highlands, Melaka and all SASA outlets, it’s easy for tourists to bring home a beautifully scented piece of Malaysia.
Creating Cross-Border Connections Through Scent
This livestream event wasn't just a promotional campaign—it was a meaningful cultural exchange. It connected audiences across borders, through fragrance, storytelling, and the shared excitement of travel. Legendary Perfume Malaysia is honoured to play a role in this international celebration of heritage and hospitality.